Web apps, portals and tools, in code you own.
In one paragraph
Custom software is the web app, portal, internal tool or integration that off-the-shelf products almost cover and never quite do. We build it in real code you own, connect it to the payment, government, accounting, maps and messaging services you depend on, and we take over software someone else started. Built in Melbourne, working Australia-wide.
01The problem
The tool almost fits. That is the expensive part.
Off-the-shelf almost fits
The process bends to the software, and the bill grows with every seat.
The integration never came
Two systems that should talk still need a person retyping between them.
One person understands it
A tool built years ago runs the business, and nobody dares change it.
02What we build
Software shaped around how your work moves.
We write it in real code, on your accounts, and connect it to the services you already depend on.
Set up for your industry
- Web apps and portalsBooking and quoting systems, client portals and back-office tools.
- Internal toolsThe screens your team uses all day, with one record behind them.
- IntegrationsPayment, government, accounting, maps and messaging services, connected and kept working.
- Take over existing softwareWe review what someone else started and carry forward what is worth keeping.
03What we have built
Custom software running for clients today.
Food and franchise
4 cities
Live 2026Ordering, warehouses and delivery for a 35-store franchise network
Store ordering, multi-warehouse stock, statements, and a driver app that signs off every load offline.
Read the case : Ordering, warehouses and delivery for a 35-store franchise network
35 stores
on one Business Operating System across four cities
Security
Melbourne
LiveQuotes, rosters and a client portal for a security firm
Off-the-shelf security software did not fit, so we built one system: rates, rosters, guard pages and a client portal.
Read the case : Quotes, rosters and a client portal for a security firm
Live in 10 weeks
from first build to daily use, current version
Proptech
Our own startup
Early accessPropyChat: state planning data, connected to AI
Our own product: the state's planning data in one database, with an AI chat and a developer API on top.
Read the case : PropyChat: state planning data, connected to AI
4.1M+
Victorian properties, with their planning, that PropyChat answers about
4 live systems
running for clients today, October 2026
35 stores
on one Business Operating System across four cities
4.1M+
Victorian properties PropyChat answers about, counted 14 Sept 2026
04After launch
Three ways to keep it growing. Nobody holds the keys but you.
The code, the data and the accounts are yours from day one. What changes is who does the next change.
| 01We run it for you | 02You ask, it builds | 03We teach your team | |
|---|---|---|---|
| For | Owners who want results, not another tool to learn | Teams with one or two people who like to tinker | Founders and operations leads who want full control |
| You own | Everything | Everything, and the power to change it | Everything, and the skill |
05Questions
Custom software, answered.
Can you take over software another company built?
Yes, after a review. We read the code, say plainly what is worth keeping and what is not, and only then quote the next step.
How much does custom software cost in Australia?
Every build gets a fixed price before work starts, sized to your business. You can start with one fix, such as quoting or bookings, or build the whole system. The Blueprint, a short paid mapping stage, ends with that fixed quote, and its fee comes off the build.
Who owns the code?
You do, from day one. It runs on your own accounts, under your name.
Desktop or web?
Web, in most cases: it runs on every computer and phone with nothing to install, and every update reaches everyone at once. We build a desktop app only when the work needs one.
What happens next
- 1Tell us the crux in a short form.
- 2We reply within one business day, with a straight answer on fit.
- 3Pick a time that suits you for a 30-minute call.