About Crux Labs
We solve the crux and automate around it.
Crux Labs is a Melbourne software studio, founded in 2024. We build the operating systems, AI pipelines and custom software that serious businesses run on, in-house, a handful of projects at a time.
The crux
Every business has one thing that everything else waits on.
A quote that takes a day. A spreadsheet only one person understands. A phone call that has to happen before anything moves. That is the crux. We find it, build the system around it, and the rest gets easier.
How we are set up
Small on purpose. In-house on principle.
First plan to shipped system, in-house
Nothing is handed to a third party. The people who map the problem write the code and run it.
A handful of projects at a time
Enough to stay sharp, few enough that every one gets full attention.
Products and client work
We run our own systems, PropyChat and Crux Accounts, so we live with our own decisions every day.
What we will not do
Three things we say no to.
No vision, no fit.
We work with serious businesses and startups that have somewhere to go. If that is not you yet, we will say so early and kindly.
No magic.
There is effort on both sides. We say what we need from you before we start, and we hold up our end on a timeline we commit to.
No hype.
If we cannot do it, we say no. If we can, we commit. Every number on this site is one we can stand behind.
What we have done
The numbers, last.
Up to 80%
less admin work for the teams we build systems for
$200K
revenue a single-driver chauffeur service reached in under 8 months, on operations we automated from scratch
4.1M
Victorian properties, with their planning, that our flagship PropyChat connects to AI and answers about in seconds
Hours to minutes
how long quoting, tenders, and invoicing take for a security services firm we automated, with the whole initial client journey now running itself
Tell us what your business cannot afford to get wrong.
One call, no deck. We will tell you what we would build first, what it would change, and what it would take.