We solve the crux and automate around it.
Crux Labs is a software studio founded in Melbourne in 2024. We build the systems Australian services businesses run on, in code they own, with AI agents doing the admin and people making the decisions. Every business has one knot that holds everything up. We find it, untie it, and build the system around it. Built in Melbourne, working Australia-wide.
Ten times the team. Not a smaller one.
We build so the people you have can do ten times more. We do not sell AI as a headcount plan, and we say so to every client.
Who builds it
Built by people who work with AI agents every day, and teach the method.
Crux Labs is led by its founder, Muhammad Awais, who builds client systems with AI agents every day and runs the AI Workflow Sprint himself. The method we use on client systems is the same one we teach in the Sprint: plan the change, describe it, test it, and release it only after the checks pass.
How we are set up
Small on purpose. In-house on principle.
First plan to shipped system, in-house
Nothing is handed to a third party. The people who map the problem write the code and run it.
A handful of projects at a time
Enough to stay sharp, few enough that every one gets full attention.
Products and client work
We run our own product, PropyChat, so we live with our own decisions every day.
What we say no to.
- AI projects whose real goal is cutting staff.
- Systems you could not take to another developer tomorrow.
- Figures on our site that we cannot date and explain.
- Client names without written permission.
What we have done
- running for clients today, October 2026
- 4 live systems
- on one Business Operating System across four cities
- 35 stores
- Victorian properties PropyChat answers about, counted 14 Sept 2026
- 4.1M+
- revenue for the chauffeur business we scaled, in under 10 months
- Close to $300K