Melbourne, Australia

We build the systemyour business runs on.

Custom software, operating systems and AI, written in code and shaped around how your business actually works. Built and run in-house in Melbourne.

37.8136° S / 144.9631° E

Crux Labs Pty Ltd / ACN 695 264 629

Halftone print of a dozen software icons scattered apart with nothing connecting them

01The problem

Your business runs on a dozen tools that do not talk to each other.

Manual admin caps growth.

Every quote, booking and follow-up is typed by hand. Taking on more work means hiring, or drowning.

You rent your tools. You do not own them.

A dozen subscriptions, each with its own login and its own export, and none of them knows what the others are doing.

Nobody sees the whole picture.

The numbers live in five places. Decisions wait for someone to stitch a spreadsheet together on a Sunday.

02The solution

One system, written in code, shaped around how you actually work.

Not a stack of subscriptions with a plugin in between. One codebase you own, built and run by the same team, that grows as the business does.

01

Operating systems

One system that runs the whole business, instead of a dozen subscriptions that do not talk to each other.

02

AI and automation

Pipelines that carry the repetitive work, from quoting and onboarding to the follow-ups nobody gets to.

03

Custom software

Websites, apps, portals, CRMs and booking forms, bent to your workflow rather than the other way around.

04

Data and integrations

Getting your systems to speak to each other, and to the government and payment platforms you depend on.

05

Marketing

Google and Facebook ads, with every lead wired straight into the system that handles it.

06

In-person AI training

We sit with your team, in your business, and build AI into the work they already do. Not a course.

How it works

03

Map. Build. Run.

01

Map

We sit in your business and map the bottleneck: what is typed by hand, what is rented, what breaks when someone is away. You get a written map, a fixed scope and a quote.

02

Build

We write the system in code, in-house, and put a working version in front of your team early, then every week. Nothing is handed to a third party.

03

Run

We run it with you, measure what changed, and keep building. The repository, the data and the accounts are yours.

Two people working through a workflow together at a laptop

04The fastest way in

Two days. Your team, your workflows, AI actually running.

We come to you and build two or three AI workflows into the work your team already does. They leave running, not as a deck. Then you decide what to build next.

05What we have done

Systems we built and run.

Two of our own products and a named client. Each carries its real specification, not a testimonial.

PropyChat: talk to your property

Proptech / PropyChat

4.1M

PropyChat: talk to your property

Our flagship product connects 4.1 million Victorian properties and their planning to AI, so anyone can ask about a property and get an answer in seconds.

Crux Accounts: practice management for accounting firms

Accounting / Crux Accounts

Live

Crux Accounts: practice management for accounting firms

Our own practice management system for Australian accounting firms: client files and onboarding, task tracking on ATO cycles, invoicing and collections, documents and team chat, multi-tenant per workspace.

Up to 80%

less admin work for the teams we build systems for

$200K

revenue a single-driver chauffeur service reached in under 8 months, on operations we automated from scratch

4.1M

Victorian properties, with their planning, that our flagship PropyChat connects to AI and answers about in seconds

Hours to minutes

how long quoting, tenders, and invoicing take for a security services firm we automated, with the whole initial client journey now running itself

We build and run more than we publish. Clients under NDA are described, never named.

FAQ

06

The things people ask before they call.

01How do you price a project?+

We quote after a discovery call, as a fixed scope for a build or a monthly figure for ongoing work. Every system is different, so there are no dollar figures on this site.

02Do you build on no-code platforms?+

No. We write your automation in code, on a system you own. No per-seat fees, nothing rented, and nothing that breaks when a third-party tool changes its plans.

03We already have software. Do we have to start again?+

No. We keep what works, wire it in, and replace what does not, in stages. Nothing is switched off until its replacement is running.

04Do you work outside Melbourne?+

Yes. We are based in Melbourne and work with businesses across Australia and Asia-Pacific. Discovery happens in person when it matters.

05Is my business the right fit?+

We work with serious businesses and startups that have somewhere to go. We take a handful of projects at a time, and if we are not the right fit we say so early.

Tell us what your business cannot afford to get wrong.

One call, no deck. We will tell you what we would build first, what it would change, and what it would take.

Reply within 48 hours

Melbourne, AU

Built in-house