Crux Labs · Melbourne
We build the systemyour business runs on.
Websites, apps, CRMs and AI automation for Australian businesses. One custom system that quotes, invoices, books and follows up for you. Up to 80% less admin work.
What we do
Everything we do, in plain words.
Five things you can hire us for. Every one of them is planned, designed and coded by us in Melbourne. No handovers, no outsourcing, no black box.
One system that runs your whole business.
Your quotes, invoices, jobs, clients and reports in one place, built around how you actually work. One login for your team, not a dozen subscriptions.
See operating systems
AI that does the busywork.
Follow-ups, paperwork, data entry and reporting handled automatically. What takes your team hours happens in minutes, in the background, every day.
See AI pipelines
Websites and apps that win you work.
Fast websites that bring in leads, and custom apps and CRMs your customers and staff actually enjoy using.
More on custom software
Google and Facebook ads, wired into your system.
We run the campaigns and connect every lead straight into your pipeline, so you know what you spent and what came back.
More on marketing
We teach your team to run it.
Hands-on training on the tools we build and the AI you use, so the system keeps earning long after handover.
More on training
How we build
Written in code. Not glued together from other apps.
Plenty of agencies stitch a business together with Zapier, plugins and a pile of subscriptions. We do not. We write your automation in code, on a system you own. It does exactly what your business needs, and nobody else’s price rise can break it.
You own the code
The system is yours, on your accounts. Not rented seats on someone else's platform.
No per-seat fees
Add staff without the bill going up. Custom software does not charge you for growing.
Nothing that can vanish
No third-party tool in the middle that can raise prices, change plans or shut down.
Curious what that looks like for your business? See how we work
Businesses we build for. Products we run. Partners we work with.
Featured work
Talk to your property.
PropyChat connects 4.1 million Victorian properties and their planning to AI. Ask a plain question about any one of them and get the answer, with the clauses to prove it, in seconds.
4.1M
Selected work
Real systems. Real numbers.
A few of the systems we have shipped. Some clients are under NDA, so the numbers speak for them.
One operating system for a mid-tier accounting firm
We replaced AccountsBridge's stack of subscriptions with a single system that runs clients, staff, and internal flows in one place.
01
A single-driver chauffeur service scaled to $200K
We built fully automated operations from scratch, and it scaled to $200K in under 8 months.
$200K
Bespoke systems for a security services firm
Quoting, tenders and invoicing that took hours now take minutes. The whole first leg of the client journey, automated.
Minutes
How it works
From your problem to a working system.
Research and map
We learn how your business actually runs and map the real workflow, from a lead to a paid invoice. We find the crux before we build anything.
Build fast, in-house
One team builds your system, from the first plan to the shipped software. No outsourcing, no handoffs, no waiting months.
Ship and support
We launch, bring your team up to speed, and stay for the long run as the system grows with your business.
FAQ
Questions, answered.
How long does a build take?+
We move fast. We plan heavily up front, then build in-house, and we commit to a timeline before we start. You are not waiting months for a first version.
How much does it cost?+
It depends on the system. We scope to your budget and are honest about what is realistic. Tell us the problem and we will tell you what it takes to solve it.
Do you build with Zapier or other no-code tools?+
No. We write your automation in code, on a system you own. No per-seat fees, nothing rented, and nothing that breaks when a third-party tool changes its plans.
Is my business the right fit?+
We work with serious businesses and startups that have a real vision. We take a handful of projects at a time, so if we are not the right fit, we say so early.
What about the tools we already use?+
We keep what works and replace what does not. The goal is one system your team owns, not another subscription to manage.
Where are you based?+
Melbourne, Australia. We work with clients across Australia and Asia-Pacific, and we build everything in-house.
Talk to us first.
Tell us the bottleneck that costs you the most. If we can build the system that fixes it, we commit. If we cannot, we say so. We take a handful of projects at a time, so the answer you get is always honest.