Crux Labs — Melbourne Digital Agency

Melbourne's Digital Agency

://cruxlabs.com.au
Service 04

Digital Marketing

Data-driven campaigns across paid media, email, and social that reach the right audience and drive real results.

3.8×Average ROAS
220%Lead volume increase
↓40%Cost per acquisition
Marketing research and digital campaign strategy

Overview

What we

deliver.

How we approach digital marketing — what it covers, who it's for, and the outcomes it creates.

What We Do

We run performance marketing campaigns that are built around one thing: measurable ROI. From Google Search to Meta retargeting, LinkedIn B2B campaigns to email nurture sequences — every dollar of ad spend is tracked, attributed, and optimised. We don't guess; we test, learn, and scale what works.

Who It's For

For businesses wanting more qualified leads, e-commerce brands scaling revenue, and B2B companies targeting enterprise buyers through digital channels.

E-commerce brandsB2B SaaS companiesProfessional servicesLocal businesses scalingStartups with ad budgetsBusinesses with poor campaign performance

What You Get

Our

Deliverables

Tangible outputs you can expect from every digital marketing engagement with Crux Labs.

Paid Search (Google Ads)

Search, Shopping, Display, and Performance Max campaigns with full conversion tracking and ROAS optimisation.

Paid Social (Meta & LinkedIn)

Facebook, Instagram, and LinkedIn ad campaigns — audience targeting, creative testing, and retargeting funnels.

Email Marketing

Welcome sequences, nurture flows, promotional campaigns, and transactional emails designed to convert and retain.

Social Media Management

Content creation, scheduling, community management, and reporting across your key social platforms.

Campaign Strategy & Planning

Full-funnel strategy across awareness, consideration, and conversion — mapped to your business goals and budget.

Analytics & Reporting

Monthly performance reports with clear attribution, spend analysis, and actionable recommendations.

How We Work

Our
Process

01

Account Audit

We audit your current campaigns, tracking setup, ad creative, and landing pages to identify exactly what's costing you money.

02

Strategy & Planning

Full-funnel campaign strategy built around your goals, audience, competitive landscape, and budget allocation.

03

Creative Production

Ad copy, creative assets, and landing pages produced and aligned to each campaign objective.

04

Launch & Monitor

Campaigns go live with real-time monitoring, automated alerts, and daily performance checks in the first week.

05

Optimise

Continuous A/B testing, bid adjustments, audience refinement, and creative refresh based on performance data.

06

Report & Scale

Monthly reporting with clear insights, budget recommendations, and a plan to scale what's working.

Tools & Technologies

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerHubSpotKlaviyoMailchimpGoogle Analytics 4Google Tag ManagerHotjarLooker Studio

Ready to Get Started?

Let's talk about

digital marketing.

Tell us what you're building. We'll scope a solution and come back to you within 24 hours with a clear path forward.

Next ServiceSEO & Content

Service 05